Sell My Home
Ready to sell your home with premiere marketing, a transparent REALTOR®, and with strategy that results in the quickest sale for the greatest proceeds?
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Rae Master
Marketing Analysis
& Pricing
Home Preparation
& Staging
Marketing
& Showings
Offers
& Negotiation
Contract
& Paperwork
Closing
& Beyond
THE CONSULTATION: WHAT'S YOUR MOTIVATION?
Selling a home is a big decision, with significant financial and emotional investment. I am fully committed to meeting and exceeding my clients’ goals, while enjoying the experience of transitioning into a new chapter in their lives.
Beginning with an in-person consultation, we’ll have an open discussion so I can gain an understanding of your motivation behind the decision to sell. We’ll coordinate timelines if buying your next home is also a factor, consider legalities and nuances of any prospective Title issues, assess any home improvements or fixes that can be made for an easier sale, and together, create a customized plan of action.
THE CMA: WHAT ARE WE WORKING WITH?
Numbers are, understandably, always a sellers’ first priority. I provide a complimentary Comparative Market Analysis to every client. Sometimes, it takes place before I’ve actually walked through, just to get a ball-park figure and open our discussions. But once I’ve seen it in person, I can really narrow down the numbers to tell you a tight range of where I’d suggest listing it at, and what I think you’ll actually get for it based on my experience and the current market. We’ll look at net proceeds to understand your profits from the various, likely, offer scenarios.
By having you highlight the features of your home that may be overlooked at first glance, paired with an explanation of your history in the home, I can leverage personalized characteristics to share a unique perspective. We can discuss minor improvements like staging, lighting, cleaning, and upgrades, to make it show its best. And I’ll always communicate anything I believe could be called out in an inspection, that we might confront head-on, or expect to address down the road. My goal is to help you prepare upfront, for less hassle and a smooth transaction once we’re in contract.
THE MARKETING: MY PROFESSIONAL BACKGROUND
With my unique corporate marketing background for a number of worldwide brands, this is where you’ll truly see a difference in working with me. Based on the specific market your home is in, I’ll create a plan for peak visibility, to prospective buyers that want YOUR home. My strategy can change from home to home, from targeted digital advertising, open houses, direct communication to colleagues and brokers that share similar clientele, and creating custom marketing videos and drone footage.
I am a firm believer in focusing on active marketing over passive marketing. My active marketing strategies will ensure your home is being marketed in a multitude of ways to potential buyers 24/7.
THE NEGOTIATION: CLEAR TO CLOSE
In a sellers’ market, you’re likely to get multiple offers, but the highest number isn’t always the best offer. I’ll help you discern the terms of each offer, and how they can influence your proceeds. I'll share insight that can only come from my experience, like trusted lenders and buyers' agents, strategies to counter-offer, and predicting possible outcomes.
Getting into contract does not mean my job is done. I’ll continue to represent you through inspection and appraisal, with assertiveness, strong negotiation skills, and attention to detail to make sure all timelines stay on track and nothing falls through the cracks, until the day you close and hand over the keys.
Selling a home is a big decision, with significant financial and emotional investment. I am fully committed to meeting and exceeding my clients’ goals, while enjoying the experience of transitioning into a new chapter in their lives.
Beginning with an in-person consultation, we’ll have an open discussion so I can gain an understanding of your motivation behind the decision to sell. We’ll coordinate timelines if buying your next home is also a factor, consider legalities and nuances of any prospective Title issues, assess any home improvements or fixes that can be made for an easier sale, and together, create a customized plan of action.
THE CMA: WHAT ARE WE WORKING WITH?
Numbers are, understandably, always a sellers’ first priority. I provide a complimentary Comparative Market Analysis to every client. Sometimes, it takes place before I’ve actually walked through, just to get a ball-park figure and open our discussions. But once I’ve seen it in person, I can really narrow down the numbers to tell you a tight range of where I’d suggest listing it at, and what I think you’ll actually get for it based on my experience and the current market. We’ll look at net proceeds to understand your profits from the various, likely, offer scenarios.
By having you highlight the features of your home that may be overlooked at first glance, paired with an explanation of your history in the home, I can leverage personalized characteristics to share a unique perspective. We can discuss minor improvements like staging, lighting, cleaning, and upgrades, to make it show its best. And I’ll always communicate anything I believe could be called out in an inspection, that we might confront head-on, or expect to address down the road. My goal is to help you prepare upfront, for less hassle and a smooth transaction once we’re in contract.
THE MARKETING: MY PROFESSIONAL BACKGROUND
With my unique corporate marketing background for a number of worldwide brands, this is where you’ll truly see a difference in working with me. Based on the specific market your home is in, I’ll create a plan for peak visibility, to prospective buyers that want YOUR home. My strategy can change from home to home, from targeted digital advertising, open houses, direct communication to colleagues and brokers that share similar clientele, and creating custom marketing videos and drone footage.
I am a firm believer in focusing on active marketing over passive marketing. My active marketing strategies will ensure your home is being marketed in a multitude of ways to potential buyers 24/7.
THE NEGOTIATION: CLEAR TO CLOSE
In a sellers’ market, you’re likely to get multiple offers, but the highest number isn’t always the best offer. I’ll help you discern the terms of each offer, and how they can influence your proceeds. I'll share insight that can only come from my experience, like trusted lenders and buyers' agents, strategies to counter-offer, and predicting possible outcomes.
Getting into contract does not mean my job is done. I’ll continue to represent you through inspection and appraisal, with assertiveness, strong negotiation skills, and attention to detail to make sure all timelines stay on track and nothing falls through the cracks, until the day you close and hand over the keys.